Cathay Pacific Airways O2O Retail Shop
Hong Kong SAR
Cityplaza, Taikoo
2022 / 450 sqft.
Taste Interiors was commissioned to design and build Cathay Pacific's inaugural physical O2O (online-to-offline) retail destination, strategically located in Cityplaza, Taikoo—one of Hong Kong's premier shopping destinations.
The retail store design features a striking entrance showcasing Cathay Pacific's iconic brushwing logo, expertly crafted through sophisticated metalwork and premium timber finishes that create an immediate sense of arrival and reinforce the airline's prestigious brand identity.
The interior design establishes a refined, welcoming atmosphere through thoughtful lighting integration, combining recessed downlights with custom LED lighting systems seamlessly embedded within architectural wall bays. Natural timber patterns throughout the space cultivate an organic, airy ambiance, while the carefully curated earth-tone color palette ensures design consistency across all touchpoints.
This cohesive design approach authentically reflects Cathay Pacific's core values—prioritizing the well-being and comfort of both staff and customers within a premium retail environment that bridges digital and physical shopping experiences.
